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European Regulatory Roundup: EMA Releases Draft Guidance on Using Pictograms on Packaging

EMA Posts Draft Guidance on Using Pictograms on Packaging

The European Medicines Agency (EMA) has posted draft guidance on the use of approved pictograms on veterinary medicinal product packaging. EMA has drafted the document to create a harmonized set of pictograms marketing authorization holders (MAHs) can use to communicate effectively in the limited space available on product packaging.

MAHs already have the option to use pictograms — pictorial symbols for words — on the packaging of veterinary medicinal products. However, there has been a lack of guidance on what pictograms to use and how to deploy them effectively. The draft document is intended to address this gap. In doing so, EMA wants to make it easier for MAHs to predict whether it will approve pictogram-enhanced packaging and ensure users understand the meaning of the images.

Source: Regulatory Affairs Professionals Society

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